Qualitative Research Qualitative And Quantitative Research

Quality versus quantity or numerical as opposed to nonnumeric data is what come to mind when thinking about qualitative and quantitative research. In other words, quantitative research utilizes numbers while qualitative research does not. Another noteworthy distinction between the two methods lies in data collection. Unlike qualitative research which is employed to transform data into statistics, qualitative research is utilized to gain a deeper understanding or underlying opinions, reasons and motivations. Quantitative research is exploratory in the sense that it attempts to understand people’s daily interaction and how they perceive and make sense of the world around them (Tewsbury, 2009; Murchison, 2010). This is often referred to as the holistic approach. More specifically, qualitative analysis aims at providing rich, precise, complete and detailed description of an issue. In order to gain a deeper understanding of a problem, researchers employing qualitative approach, especially in ethnography, tend to travel long distance and study the culture of the subject firsthand. In other words, they become participant observers (Murchison, p. 7, 2010). Ethnographer’s data derives from firsthand interaction or involvement with research subject. Interactions stems from day-to-day conversations, face-to-face interviews to share rituals and emotional experiences (p. 4). Research subjects in ethnography are referred to as informants or individuals with (expert) knowledge on theShow MoreRelatedQualitative And Quantitative And Qualitative Research1972 Words   |  8 Pagesworld of research, there are two general approaches to gathering and reporting information qualitative and quantitative approaches. The qualitative approach to research is focused on understanding a phenomenon from a closer perspective. The quantitative approach tends to approximate phenome na from a large number of individuals using survey methods. There has been widespread debate in recent years within many of the social sciences regarding the relative merits of quantitative and qualitative strategiesRead MoreQuantitative and Qualitative Research1006 Words   |  5 PagesQuantitative and Qualitative Research Sheri Doubleday May 16, 2011 Research procedures depends on the analyzing data and questions on the topic being researched. All research can be differentiated on the basis of whether its methodology produces mostly numerical data (e.g., scores and measurements) or mostly narrative data (e.g., verbal descriptions and opinions) (Mertler, C. amp; Charles, C. 2011, p 24). Qualitative research and quantitative research are two types of research methods. Read MoreQualitative Research And Quantitative Research917 Words   |  4 PagesIn order to carry out my research, there were two feasible arguments to using qualitative research and quantitative methods. Qualitative research is recording information that express information about feelings, values and attitudes using words, whereas quantitative research uses data that is expressed in numerical form using descriptive and inferential statistics (Lindlof Taylor, 2002). Quantitative research is useful when measuring facts and is structured using characterised surveys and statisticalRead MoreQuantitative Research : Qualitative Research825 Words   |  4 PagesPoints of Consideration for this Qualitative Research Skinner, Tagg, and Holloway (2000) stressed that engaging in qualitative research demands an understanding of some of the drawbacks associated with doing this type of research. A number of common concerns related to qualitative research are found in the literature. The time and resources involved in collecting and analyzing qualitative data are mentioned frequently (e.g., Creswell, 1998; Skinner, Tagg, Holloway, 2000). A related concern involvesRead MoreQualitative Research On Quantitative Research1496 Words   |  6 PagesThe qualitative research method involves analysing data, such as words, pictures or objects. It is more subjective, and requires the researcher to interpret data in order to form thematic ideas. Quantitative research can gather a large amount of data that can be easily organised and manipulated into reports for analysis. It often includes one to one interview. It utilises open- ended questions. This means that the researcher has to interpret their findings. Mo reover, in qualitative research isRead MoreQualitative Research : Quantitative Research Essay814 Words   |  4 PagesQualitative research is a kind of of scientific research which consists of an analysis that look for answers to a question, systematically uses a specific procedures to answer the question, gathers evidence, generate findings that are legit farther the limits of the study. Qualitative research has these characteristics. As an addition, it looks for to analyze the research problem or motif from the aspect of the local people who involves the study. Qualitative research is particularly effectiveRead MoreQualitative Research : Quantitative Research Essay978 Words   |  4 PagesQualitative research explains, describes and characterizes the subject of investigation by focusing on words rather than numbers. It mainly collects the non-numerical data to describe a problem and helps to create ideas for further research. In qualitative research, data are collected through focus groups, interviews, direct observation or evaluation of archival material such as newspapers. Qualitative research has a qualitative dimension and relies on the background and context to analyze data.Read MoreQualitative Research And Quantitative Research1675 Words   |  7 Pages Qualitative research and Quantitative research Qualitative research Defilation Qualitative research is a method used in different academic disciplines, generally in social science, but also in research and further contexts. Qualitative researchers aim to attain detailed understanding of human behavior rand the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smallerRead MoreQualitative Research : Quantitative Research1442 Words   |  6 Pageslevel, qualitative research involves an interpretive, naturalistic approach to the world. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them. (Denzin Lincoln, 2005, p. 3) Different from quantitative research that collects and analyzes numerical data, qualitative research deals with non-numerical data such as interviews, participant observations, audio and visual imagesRead MoreQualitative Research : Quantitative Research Essay1320 Words   |  6 PagesQualitative research is scientific research based on something that cannot be correctly and precisely measured (University of Wisconsin-Madison-Health Services Ebling Library, 2016). Qualitative research is biased and uses preliminary reasoning to combine data (University of Wisconsin-Madison-Health Services Ebling Library, 2016). Qualitative research establishes theories to help explain the phenomena while focusing on the experiences and opinions of all study subjects (Verhoef Casebeer, 1997)